Hi, I'm Emily Apell!

Career Coach | Speaker | Founder of Mindset Muse LLC


Helping professionals pivot with purpose — because you weren’t meant to settle.

I’m a career coach for mid-level professionals who feel stuck, burned out, or ready for more — but don’t know what “more” looks like yet. I help you get clear, rebrand your experience, and take action toward a career that finally fits.


I’ve lived the pivot.

Before I became a coach, I spent 18 years in healthcare, then transitioned into the construction industry. In every role, I was the dependable problem-solver — the one people turned to when things got tough.

But even with a strong career behind me, I felt a quiet pull toward something more aligned.

Not because I didn’t value the work I’d done — but because I knew I had more to offer.

Starting over felt daunting, until I realized I didn’t have to start from scratch. I could repurpose everything I’d learned.

So I did the work. I got clear on what I truly wanted, rebranded my career, and built a business that reflects who I am today.

Now, I help others do the same — with clarity, confidence, and a strategy that fits who they’re becoming.

What sets my work apart:

➜ 1:1 coaching designed for your stage of life and career

➜ Branded storytelling that turns your experience into leverage

➜ Straightforward guidance — no fluff, no guru energy

➜ Deep listening, strategic feedback, and real-world action steps

I don’t just help you figure out what’s next — I help you believe you deserve it.

Professional Bio Snapshot:

➜ Founder of Mindset Muse LLC

➜ Author of The Confident Career Pivot

➜ Featured in Expert Magazine
➜ Speaker at Women in Construction Week + corporate events

A few things that make me, me:

🌱 I’m a gardener, photographer, and proud Wisconsin native.

👨‍👩‍👧‍👦 Mom of three.

❤️ I share life with my best friend and biggest supporter, Shawn.

If you're done settling — you’re in the right place.

Whether you’re looking for a better job, a bolder brand, or a total career pivot, I’ve got a coaching path designed for you.

Let’s build your next chapter.

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