Empowering Women in Construction to Build Confidence, Communicate with Impact, and Lead with Respect

Gone are the days of burnout and being overlooked. If you're a woman in construction ready to step into leadership and be heard, you're in the right place.

Step Into Leadership Today

Emily Apell | Career Coach | Mindset Muse

About Me

After nearly two decades in healthcare, I pivoted directly into a management role in construction. That leap showed me how women can step into leadership and thrive. Now, I help women in construction do the same—building confidence, communication skills, and leadership presence that earns respect without sacrificing time or values.

Do you feel stuck, undervalued, or overlooked in your construction career? You’re not alone—and you don’t have to stay there.

Instead of working harder and feeling overlooked, imagine building the confidence and communication skills to advocate for yourself, step into leadership, and gain the respect you’ve earned—all while staying true to your time and values.

Your blueprint for growth starts here — whether you’re laying the foundation, building your career, or leading a team.

Clarity Catalyst Session™
Your first step toward a career shift. In just 90 minutes, uncover your strengths and leave with a Custom Clarity Plan built for your next move.

Career Pivot Accelerator™

A proven coaching program to help women in construction rise into leadership. Build your career story, master interviews, and step into roles of impact.

Lead With Confidence™ Corporate Coaching
Workshops and coaching programs designed for construction companies who want stronger leaders, better retention, and high-performing teams.

Which program fits your career journey?

Let’s find the right path for your leadership goals.

TESTIMONIALS

Voices of the Muse

Sherren

Implementation Account Manager

Following a layoff, I was searching for new employment when I connected with Emily. She provided invaluable support by actively listening to my career aspirations and offering excellent advice.

Emily helped me refine my resume, understand my key strengths, and effectively communicate my value during interviews. Her guidance gave me the confidence I needed, and I soon landed my ideal role at a fantastic company. I'm incredibly happy in my new job.

Thank you, Emily, for helping me optimize my resume, excel in interviews, and recognize my worth. Highly recommended!

10/10

Sara

Site Supervisor

Before coaching with Emily, I doubted my voice in meetings. Now I confidently advocate for safety improvements and was promoted to Team Lead within 6 months.

Project Management

I was unsure how to position myself for a promotion. Emily helped me see my strengths clearly and practice the communication skills I needed. Within weeks, I was advocating for myself with confidence.

Shared by a construction professional I supported during my early coaching work.

Prefer a self-guided start? Grab my book.

The Confident Career Pivot — a 30-day plan to help women in construction gain clarity, rebuild confidence, and step into leadership roles.

Curious if my coaching works for your leadership journey in construction? Start with this resource—and reach out when you're ready to step into your leadership confidently.


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